> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dintero.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Measure conversion rate in WooCommerce

> How to track checkout conversion rate in WooCommerce using Google Analytics 4 or WooCommerce's built-in reports, and how your checkout configuration affects what you can measure.

Conversion rate is the percentage of store visitors who complete a purchase:

```text theme={null}
(Orders ÷ Unique visitors) × 100
```

Tracking it helps you identify where customers drop off and measure the impact of changes to your checkout.

## Tracking methods

### Google Analytics 4 (recommended)

GA4 gives you full funnel visibility. Install the official WooCommerce GA4 plugin and configure it to track these events:

| Event              | When it fires                   |
| ------------------ | ------------------------------- |
| `begin_checkout`   | Customer starts checkout        |
| `add_payment_info` | Customer enters payment details |
| `purchase`         | Order is completed              |

With these events in place, you can see exactly where customers abandon the checkout flow.

### WooCommerce built-in analytics

WooCommerce's built-in dashboard shows orders, revenue, and basic conversion data, but it does not give visibility into checkout funnel drop-offs. It is better suited to overall sales reporting than to optimizing checkout.

## How your checkout configuration affects tracking

The way Dintero Checkout is configured in WooCommerce affects what you can measure:

**Redirect checkout** creates a payment session only after the customer clicks the payment button. Customers who abandon before that point are not tracked.

**Embedded checkout** creates a payment session as soon as the customer reaches the checkout page, giving you complete visibility into all touchpoints including early drop-offs.

If conversion rate measurement is a priority, embedded checkout gives you more complete data.