Conversion rate is the percentage of store visitors who complete a purchase:
(Orders ÷ Unique visitors) × 100
Tracking methods
Google Analytics 4 (recommended)
GA4 gives you full funnel visibility. Install the official WooCommerce GA4 plugin and configure it to track these events:
| Event | When it fires |
|---|
begin_checkout | Customer starts checkout |
add_payment_info | Customer enters payment details |
purchase | Order is completed |
WooCommerce built-in analytics
WooCommerce’s built-in dashboard shows orders, revenue, and basic conversion data, but it does not give visibility into checkout funnel drop-offs. It is better suited to overall sales reporting than to optimizing checkout.
How your checkout configuration affects tracking
The way Dintero Checkout is configured in WooCommerce affects what you can measure:
Redirect checkout creates a payment session only after the customer clicks the payment button. Customers who abandon before that point are not tracked.
Embedded checkout creates a payment session as soon as the customer reaches the checkout page, giving you complete visibility into all touchpoints including early drop-offs.
If conversion rate measurement is a priority, embedded checkout gives you more complete data. Last modified on June 18, 2026
